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This site has the following on the homepage, "Buy and Sell Guns Online." We noticed that the web site also said " We have a full service gunweapons classified section for you to browse or list your weapons in." It also stated " Click here to get started. Get your online gun store today for a low flat fee. Your very own gun store is waiting for you. Click here to get started. List your weapons in our online gun auction or browse our auction inventory to get the right gun for you. Click here to get started. Buy, sell and make money off of our extensive gun adds network." The header had gun as the highest ranking keyword. It was followed by guns, gun sales, and gun auction which isn't as ranked as highly as gun. The next words the site uses is gun dealers. guns for sale was also included and might not be viewed by search parsers.